Practical Teaching Reform Exploration of Applied Colleges from Synergistic Education of Industry, University and Research Perspective

Yun-qiu JIAO


Practical teaching is an important way to improve the practical and creative abilities of
marketing students, and it is also a key teaching link to improve students' professional ability and
comprehensive quality. Locally applied undergraduate colleges should actively explore the
cooperative mode of production, study and research, actively promote the reform of practical teaching,
and train compound talents with systematic marketing knowledge and high practical ability to
improve students’ employing ability and professional development ability.


Cooperative education, Marketing specialty, Practical teaching


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