Research on the Mechanism of Enterprise Customer Relationship Management from the Perspective of User Innovation



User innovation can make it possible for users to improve their products. At the same time, relationship management ideas which are highly consistent with the guidance of user innovation in close attention to user needs play an important role in improving user satisfaction and loyalty. The success or failure of user innovation and the improvement of user innovation performance are influenced and restricted by many factors, and the relationship between the manufacturer and the user is one of the most important factors. In order to clearly explain and prove the importance of relationship management to user innovation performance, this paper mainly studies the relationship management and user innovation performance, and builds a relationship management model with the purpose of improving user innovation performance. From the perspective, to study and verify the role and mechanism of relationship management in the user innovation process


User Innovation, Customer Relationship, Management Mode, Performance.Text


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