Study on the Value Promotion and Development Strategy of Smarter Tourism

Hui-ying CHEN

Abstract


This article uses SPSS17.0 to do empirical analysis through the questionnaire. After that it put out four core value of smarter tourism which are science and technology innovation value, industrial support value, economic contribution value and social pull value. By using the correlation analysis to analyze the correlation of the four core value, thus put forward development strategies, which makes smarter tourism become the gripper to ascend tourism industry science and technology value and to improve the strategic position of tourism industry.

Keywords


Smarter tourism, Value promotion, Development strategy


DOI
10.12783/dtetr/amma2017/13400

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