Study on Negative Externality Behavior of Tourists in Resorts—Based on the Perspective of Tourism Utility Production

Abstract

Based on the analysis of researches on visitor management, this paper applies the externality theory to the tourist management in resorts. It points out that tourists’ misconducts are negative externality behaviors of individual tourist aiming to pursue more utility but affect other tourists’ utility-production progress. Through analyzing relationship between utility production, individual tourist, other tourists and resorts managers, this article tries to find the way of internalization. Finally, the tourists & resorts benefits community is constructed to strengthen the relationship among individual tourist, other tourists and tourist attraction and guide tourists traveling in a proper and responsibility way.